Matt at a Glance
For the last decade, I have worked in digital media as a writer, managing editor, content strategist, and social media director. From funny cats (I Can Has Cheezburger) to pop culture at large (Celebuzz) to funny cats through a pop culture lens (Bravo), I have seen, done, and covered it all. Most importantly, my work has been retweeted by Lady Gaga on no less than four occasions.
My professional and education history.
Professional writing and media samples spanning the last 10 years.
A snapshot of my work as a social media copywriter and strategist.
A Few of My Favorite Skills
Writing
Articles, Listicles, and Viral Content
Social Media and Marketing Copy
Long-Form Features & Reviews
Cultural Analysis
Social/Marketing Presentations and Decks
Long-Term Strategy Documentation
Short-Form Video Scripts
Editing
Copy Editing
Line Editing
Substantive/Structural Editing
Headline Testing and Revision
Editing for SEO
Social Media
Programming All Major Social Platforms
Implementing Testing Strategies
Data Analysis and Reporting
Communicating Best Practices to Other Team Members
Adjusting Strategy as Platforms Evolve
Content Strategy
Creating and Maintaining Content Calendars
Content Performance Analysis
Brainstorming New Content Initiatives
Launching New Sites and Verticals
Event and Tentpole Planning
Managing Content Partnerships
Ideating for Salable Integrated Marketing Campaigns
Management
Hiring and Training Writers and Staff
Assigning Articles and Features
Managing Freelancers
Providing Feedback
Sharing Insights and Best Practices
Strategizing With Marketing and Senior Executives
Etcetera
SEO
Community Engagement Campaigns
Working Under Micro-Deadlines
Podcast Experience
A Good Sense of Humor
A Creative, Data-Driven Mind
... And More, But You'll Have to Ask!
