Résumé

• Built editorial operations from scratch by writing, testing content, creating an efficient distribution system

• Wrote, edited, and/or produced upwards of 70 pieces of content/week for social, SEO, and other channels

• Grew visitors to site from 0 to more than 5MM/month through strategic content creation & social distribution

• Provided strategic feedback on social media, SEO, eCommerce, community management, and more

• Managed and trained a team of 6+ writers and content creators in all relevant editorial processes

• Previously: Editorial Director (Nov. 2019 - Oct. 2020) and Managing Editor (Apr. 2019 - Nov. 2019)

Freelance Writer, Digital Content and Social Media Consultant & Strategist

Jan. 2017 - Apr. 2019

CourseHero.com (Jun. 2018 - Jan 2019)

• Wrote SEO and marketing content, conducted and wrote interviews for CourseHero.com

BravoTV.com (Jan. 2017 - June 2018)

• Pitched and wrote engaging viral and longer-form content for several BravoTV.com verticals including travel, pets, and food

Social Media Director, Cafemom.com

March 2017 - September 2017

• Developed and executed strategies to increase traffic and engagement from 7+ Facebook pages

• Nearly tripled free UVs from brand’s largest FB page and significantly grew traffic from others in under four months

• Delivered brand’s best-ever month for FB video views (43M) by working w/ editor and strategically deploying content

• Developed a strong, playful brand voice to be used across all relevant brand FB pages

• Continually tested and adjusted strategies as audience grew and platform algorithms changed

• Produced detailed social analytics insights reports on a weekly basis for editors, management, and executives

• Provided insights to editors to assist them in recognizing and creating better viral headlines and content

Managing Editor, Celebuzz.com

January 2013 - January 2017

• Pitched and wrote timely, engaging, and shareable news content for Celebuzz.com

• Prioritized daily content; planned and executed long-lead feature articles, reviews, evergreen content, and more

• Worked with EIC to brainstorm and assign creative site features and make improvements to editorial process

• Maintained editorial calendar, programmed relevant content, and ensured important events were adequately covered

• Strategized and programmed content for brand social channels (Facebook, Twitter, Tumblr, Instagram, etc.)

• Grew owned social referrals from 700,000/month to more than 6 million/month within a year

• Planned and executed large-scale voting and UGC campaigns such as March Music Madness (700,000 PVs)

• Organized, managed, and executed special event coverage across all participating SpinMedia brands

• Managed relationships with third-party vendors and talent management